SWOT analizi is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. It helps organizations understand their internal capabilities and external environment, allowing them to make informed decisions. By analyzing these four components, companies can leverage their strengths, address weaknesses, capitalize on opportunities, and mitigate potential threats. The process typically involves gathering a team to brainstorm and categorize information into the four SWOT categories. This analysis can be applied to various contexts, including businesses, non-profits, and even personal development, making it a versatile tool for strategic planning.