SWOT is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a project or business. It helps organizations understand their internal capabilities and external environment, allowing them to make informed decisions. By analyzing these four elements, companies can leverage their strengths and address weaknesses while capitalizing on opportunities and mitigating potential threats. The SWOT analysis is often presented in a grid format, making it easy to visualize the relationships between these factors. This method is widely used in various fields, including business, marketing, and project management, to enhance strategic planning and improve overall performance.