START C is a programming language designed for beginners, particularly in the context of teaching computer science concepts. It is a simplified version of the popular C language, making it easier for new programmers to grasp fundamental programming principles without being overwhelmed by complex syntax. The language focuses on basic constructs such as variables, loops, and conditionals, allowing learners to write simple programs quickly. By using START C, students can build a solid foundation in programming, which can be beneficial when transitioning to more advanced languages and concepts in the future.