SBS Broadcasting Group is a media company based in the Netherlands, primarily known for its television and radio broadcasting services. Founded in 1989, it operates several popular channels and stations, providing a variety of entertainment, news, and sports programming to audiences across Europe. The group has expanded its reach through strategic partnerships and acquisitions, enhancing its portfolio with diverse content. SBS Broadcasting Group is recognized for its innovative approach to media, adapting to changing viewer preferences and technological advancements in the broadcasting industry.