SAAB is a Swedish automotive and aerospace company known for its innovative designs and engineering. Founded in 1937, it originally focused on aircraft manufacturing before expanding into the automotive sector in the 1940s. SAAB cars are recognized for their unique styling, safety features, and performance, appealing to a niche market of enthusiasts. In addition to automobiles, SAAB is also involved in defense and security solutions, producing military aircraft and systems. The company has a strong reputation for quality and technology, contributing to both civilian and military sectors. Notable products include the SAAB 9-3 and SAAB JAS 39 Gripen fighter jet.