São Paulo Fashion Week is Brazil's most prominent fashion event, showcasing the latest trends and designs from both established and emerging designers. Held twice a year, it attracts fashion enthusiasts, industry professionals, and media from around the world, highlighting the creativity and diversity of Brazilian fashion. The event features runway shows, presentations, and exhibitions, providing a platform for designers to display their collections. São Paulo Fashion Week also promotes sustainability and innovation in the fashion industry, encouraging discussions on ethical practices and the future of fashion in Brazil and beyond.