Ryan Friedlinghaus is an American entrepreneur and television personality, best known as the co-founder and CEO of West Coast Customs, a custom car shop located in California. He gained fame for his work in the automotive industry, particularly for creating unique and high-end vehicle modifications. Friedlinghaus also appeared on the reality TV show Pimp My Ride, which showcased his skills in transforming ordinary cars into extraordinary vehicles. His innovative designs and attention to detail have earned him a reputation as a leading figure in the custom automotive world.