Royal Challenge Cricket is a popular cricket tournament in India, known for its competitive spirit and exciting matches. It features various teams that compete in a series of games, showcasing the skills of both local and international players. The tournament attracts a large audience, making it a significant event in the cricket calendar. The tournament is often associated with Royal Challenge, a brand that sponsors the event. This partnership helps promote cricket and engage fans through various activities, including fan interactions and promotional events. Overall, Royal Challenge Cricket plays a vital role in enhancing the popularity of the sport in the region.