Royal Challenge Beer is a popular Indian lager known for its smooth taste and refreshing qualities. Launched in the 1990s, it quickly gained a reputation for being a premium beer option in the Indian market. The beer is brewed using high-quality ingredients, including malted barley and hops, which contribute to its distinct flavor profile. The brand is often associated with social gatherings and celebrations, making it a favored choice among beer enthusiasts. Royal Challenge Beer is available in various packaging options, including bottles and cans, catering to different consumer preferences across India and beyond.