Rowan Morrison is a fictional character from the 1973 British horror film, The Wicker Man. She is central to the film's plot, which revolves around a police officer investigating the disappearance of a young girl on a remote Scottish island. The story explores themes of paganism and sacrifice, with Rowan representing the islanders' beliefs and practices. In the film, Rowan is portrayed as a key figure in the island's rituals, ultimately revealing the community's intentions. Her character serves as a catalyst for the unfolding events, highlighting the clash between modern beliefs and ancient traditions.