The Roswell UFO Festival is an annual event held in Roswell, New Mexico, celebrating the city's famous 1947 UFO incident. This festival attracts thousands of visitors each year, featuring a variety of activities such as parades, guest speakers, and UFO-themed merchandise. The festival typically includes discussions by experts in the fields of ufology and extraterrestrial studies, as well as entertainment options like live music and costume contests. It aims to promote community engagement and tourism while honoring the legacy of the alleged Roswell Incident, which has become a significant part of U.S. pop culture.