Ronco is a company known for its innovative kitchen appliances and cooking products. Founded in 1964 by Ron Popeil, the brand gained popularity through infomercials that showcased its unique gadgets, such as the Ronco Rotisserie and the Veg-O-Matic. These products aimed to simplify cooking and make meal preparation more efficient for home cooks. Over the years, Ronco has expanded its product line to include items like food dehydrators, pasta makers, and various cooking utensils. The brand is recognized for its catchy advertising and the memorable slogan, "Set it and forget it," which emphasizes the ease of use of its appliances.