Rollout refers to the process of introducing a new product, service, or feature to the market or to users. This can involve various stages, including planning, testing, and full deployment. Companies often use rollouts to ensure that everything functions correctly and to gather feedback from early users before a wider release. In the context of software development, a rollout may include updates or new features for applications. This process can be gradual, allowing developers to monitor performance and address any issues that arise. Effective rollouts can enhance user experience and improve overall satisfaction with the product.