The Rolex 24 is a prestigious endurance sports car race held annually at the Daytona International Speedway in Daytona Beach, Florida. It typically takes place in late January and lasts for 24 hours, attracting top teams and drivers from around the world. The event is part of the IMSA WeatherTech SportsCar Championship and features a mix of professional and amateur racers. This race is known for its challenging conditions, as teams must navigate day and night driving, varying weather, and a diverse field of cars. The Rolex brand, a luxury watchmaker, has been the title sponsor since 1992, enhancing the event's reputation and prestige.