Rod Tidwell is a fictional character from the 1996 film Jerry Maguire, portrayed by actor Cuba Gooding Jr.. He is a professional football player who struggles to achieve success in his career while seeking recognition and respect. Tidwell is known for his charismatic personality and determination to prove himself in the competitive world of sports. In the film, Tidwell's catchphrase, "Show me the money!" highlights his desire for financial success and validation. His relationship with sports agent Jerry Maguire, played by Tom Cruise, is central to the story, showcasing themes of loyalty, ambition, and the complexities of personal and professional relationships.