RockShox is a well-known brand that specializes in manufacturing high-performance suspension components for bicycles. Founded in 1989, the company has become a leader in the cycling industry, offering products like forks and rear shocks designed to enhance the riding experience on various terrains. The brand is particularly popular among mountain bikers, as its products are engineered to provide better control, comfort, and stability. RockShox is recognized for its innovative technologies, such as adjustable damping and air spring systems, which allow riders to customize their suspension settings for optimal performance.