Rock the Vote is a non-profit organization that aims to engage and build the political power of young people in the United States. Founded in 1990, it focuses on encouraging voter registration and participation, especially among first-time voters. Through various campaigns and educational resources, Rock the Vote helps individuals understand the voting process and the importance of their voice in democracy. The organization uses modern technology and social media to reach young voters, making it easier for them to register and learn about upcoming elections. By providing tools and information, Rock the Vote empowers young people to take an active role in shaping their communities and the future of the country.