Roc-A-Fella Records is a prominent American record label founded in 1996 by Jay-Z, Dame Dash, and Kareem 'Biggs' Burke. It played a crucial role in shaping the hip-hop landscape of the late 1990s and early 2000s, launching the careers of several influential artists, including Kanye West and Cam'ron. The label is best known for its association with Jay-Z, whose albums under Roc-A-Fella helped redefine the genre. The label's success was marked by a series of critically acclaimed releases and a unique business model that combined music production with fashion and film. Roc-A-Fella Records became synonymous with the rise of hip-hop culture, influencing not just music but also lifestyle and entrepreneurship in the industry.