Roasting companies are businesses that specialize in the process of roasting coffee beans. This involves heating the green coffee beans to transform their chemical and physical properties, enhancing their flavor and aroma. Roasting can vary in duration and temperature, resulting in different roast levels, from light to dark, each offering unique taste profiles. These companies often source their beans from various regions, ensuring quality and sustainability. Many roasting companies also focus on direct trade relationships with farmers, promoting fair practices. Additionally, they may offer freshly roasted coffee to consumers through retail shops or online platforms, catering to coffee enthusiasts.