Road pricing is a system where drivers pay a fee to use certain roads or areas, often to reduce traffic congestion and fund transportation infrastructure. This fee can vary based on factors like time of day, location, or vehicle type, encouraging drivers to travel during off-peak hours or use alternative routes. The main goal of road pricing is to manage traffic flow and improve air quality by discouraging unnecessary car trips. By charging for road use, cities can generate revenue to invest in public transportation, cycling paths, and other sustainable transport options, ultimately benefiting the community.