The Riviera dei Fiori is a picturesque coastal region located in the western part of Italy, specifically in the province of Imperia. It stretches along the Liguria coastline, known for its stunning beaches, charming towns, and vibrant flower markets. The area is famous for its mild climate, making it a popular destination for tourists year-round. This region is home to several beautiful towns, including Sanremo, known for its music festival, and Ventimiglia, famous for its historic old town. The Riviera dei Fiori is also recognized for its lush gardens and agricultural products, particularly flowers and fruits, contributing to its nickname as the "Riviera of Flowers."