Risk communication is the process of sharing information about potential hazards and the associated risks to help people make informed decisions. It involves conveying clear, accurate, and timely information about risks, whether they are related to health, safety, or the environment. Effective risk communication aims to build trust and understanding between experts and the public.
This communication often includes strategies for engaging with communities, addressing concerns, and providing guidance on how to minimize risks. It is essential during emergencies, such as natural disasters or public health crises, where timely information can significantly impact safety and preparedness.