Rise Records is an American independent record label founded in 1991 by Craig Ericson. It is known for its focus on rock, metal, and alternative music genres. Over the years, the label has signed numerous successful bands and artists, helping to shape the modern music scene. The label gained significant recognition in the 2000s with the rise of popular bands like The Devil Wears Prada and Pierce the Veil. Rise Records continues to support emerging talent while maintaining a diverse roster of established acts, contributing to the evolution of the music industry.