The term "Rifian" refers to the people and culture of the Rif Mountains region in northern Morocco. The Rifians are known for their distinct Berber heritage, language, and traditions. They primarily speak Tamazight, a Berber language, and have a rich history that includes resistance against colonial powers. Rifians are also recognized for their agricultural practices, particularly in growing cannabis, which has been a significant part of the local economy. The region is characterized by its mountainous terrain and beautiful landscapes, attracting visitors interested in nature and cultural experiences.