Ricky Bobby is a fictional character from the 2006 comedy film Talladega Nights: The Ballad of Ricky Bobby. Portrayed by actor Will Ferrell, he is a talented but reckless NASCAR driver who rises to fame in the racing world. The film humorously explores his life, career, and the challenges he faces, including rivalries and personal struggles. The character is known for his catchphrase, "If you ain't first, you're last," which reflects his competitive nature. Talladega Nights satirizes the culture of professional racing and American sports, featuring a cast that includes John C. Reilly and Sacha Baron Cohen.