A "Rickroll" is an internet prank that involves tricking someone into clicking a hyperlink that leads to the music video for the song "Never Gonna Give You Up" by Rick Astley. This unexpected diversion is often presented as a legitimate link to something relevant or interesting, only to surprise the viewer with the catchy 1987 pop song.
The phenomenon began in 2007 and quickly became a popular meme, symbolizing playful deception online. The term "Rickrolling" has since entered internet culture, representing a lighthearted way to engage with others while showcasing the enduring appeal of Rick Astley's music and the creativity of internet users.