"Rich Dad" is a character from the book series "Rich Dad Poor Dad" by Robert Kiyosaki. He represents the financial wisdom and investment strategies that contrast with traditional views on money and work. Rich Dad emphasizes the importance of financial education, entrepreneurship, and building assets to achieve financial independence. In the narrative, Rich Dad serves as a mentor to Kiyosaki, teaching him lessons about wealth creation and the mindset needed for success. His teachings encourage readers to think differently about money, focusing on passive income and smart investments rather than solely relying on a paycheck from a job.