"Rhetorical" refers to the art of effective communication, particularly in speaking or writing. It involves using language strategically to persuade, inform, or motivate an audience. Rhetorical techniques can include the use of metaphors, analogies, and rhetorical questions to enhance the message and engage listeners or readers. In the context of rhetoric, which is the study of persuasive language, "rhetorical" often describes specific devices or strategies employed by speakers and writers. For example, a politician might use rhetorical appeals to connect emotionally with voters, while a writer may employ rhetorical structures to clarify complex ideas and make them more relatable.