The Reuben Award is an annual honor presented by the National Cartoonists Society (NCS) to recognize outstanding achievement in the field of cartooning. Established in 1955, the award is named after the famous cartoonist Reuben Lucius Goldberg, known for his humorous inventions and creative illustrations. The award is given in various categories, including comic strips, comic books, and editorial cartoons. Winners are selected by their peers within the NCS, highlighting the importance of community and professional recognition in the cartooning industry.