The retail market refers to the sector of the economy that sells goods and services directly to consumers. This market includes various types of stores, such as supermarkets, department stores, and online retailers. Retailers purchase products from manufacturers or wholesalers and then sell them at a markup to cover costs and generate profit. In the retail market, consumer behavior plays a crucial role in determining trends and sales. Factors such as pricing, product availability, and marketing strategies influence how customers make purchasing decisions. The rise of e-commerce has also transformed the retail landscape, allowing consumers to shop conveniently from home through platforms like Amazon and eBay.