Retail Energy Providers (REPs) are companies that sell electricity and natural gas directly to consumers and businesses. They operate in competitive markets, allowing customers to choose their energy supplier based on pricing, service, and contract terms. REPs purchase energy from wholesale markets and then offer it to end-users. These providers often offer various plans, including fixed-rate, variable-rate, and green energy options. By allowing customers to select their energy provider, REPs promote competition, which can lead to better prices and services. This choice empowers consumers to make informed decisions about their energy consumption.