Retail Electricity Suppliers are companies that provide electricity to consumers and businesses. They purchase electricity from wholesale markets and then sell it to customers, often offering various plans and pricing options. These suppliers play a crucial role in the energy market, helping to ensure that electricity is available to meet demand. In many regions, consumers can choose their Retail Electricity Supplier, allowing them to compare rates and services. This competition can lead to better prices and innovative energy solutions. Some suppliers also offer renewable energy options, contributing to a more sustainable energy future.