Research and Development (R&D) is a crucial process that organizations undertake to innovate and improve their products or services. It involves systematic investigation and experimentation to discover new knowledge or apply existing knowledge in novel ways. R&D is essential for driving technological advancements and maintaining competitive advantage in various industries. Through R&D, companies can develop new products, enhance existing ones, and explore new markets. This process often requires collaboration among scientists, engineers, and other professionals to ensure that the outcomes are viable and beneficial. Ultimately, R&D plays a vital role in economic growth and societal progress.