Research and Development (R&D) is a systematic process that organizations use to innovate and improve products, services, or processes. It involves exploring new ideas, conducting experiments, and testing theories to create solutions that meet market needs. R&D is essential for staying competitive and can lead to breakthroughs in various fields, including technology, medicine, and engineering. The R&D process typically includes two main phases: research, which focuses on gathering information and understanding problems, and development, which involves turning those insights into practical applications. Companies invest in R&D to enhance their offerings, increase efficiency, and drive growth in their industries.