"Reinventing Comics" is a book by Scott McCloud that explores the evolution and future of the comic book medium. Published in 2000, it builds on McCloud's earlier work, Understanding Comics, and discusses how comics can adapt to new technologies and cultural shifts. The book emphasizes the potential of comics to convey complex ideas and narratives beyond traditional storytelling. In "Reinventing Comics," McCloud introduces concepts such as the integration of digital media and the importance of diverse voices in the comic industry. He argues that comics can serve as a powerful tool for communication and expression, encouraging creators to innovate and push the boundaries of the art form.