Redmi is a sub-brand of the Chinese electronics company Xiaomi, known for producing affordable smartphones and consumer electronics. Launched in 2013, Redmi initially started as a budget smartphone line but later evolved into a standalone brand. It focuses on delivering high-quality devices with competitive specifications at lower price points, making technology accessible to a wider audience. In addition to smartphones, Redmi also offers a range of products, including laptops, tablets, and smart home devices. The brand emphasizes value for money, often incorporating advanced features and stylish designs, appealing to budget-conscious consumers without compromising on performance.