The Red Ribbon Campaign is a national initiative in the United States aimed at raising awareness about the dangers of drug abuse and promoting a drug-free lifestyle. It began in 1985 after the tragic death of DEA agent Enrique "Kiki" Camarena, who was killed by drug traffickers. The campaign encourages individuals, schools, and communities to wear red ribbons as a symbol of their commitment to living a drug-free life. Throughout the years, the Red Ribbon Campaign has expanded to include various educational programs and activities that focus on prevention and intervention. Schools often participate by organizing events, distributing materials, and engaging students in discussions about the risks associated with drug use. The campaign serves as a reminder of the importance of making healthy choices and supporting one another in the fight against substance abuse.