Red Bull Records is a music label founded in 2007 as a part of the Red Bull brand, which is known for its energy drinks and extreme sports sponsorships. The label focuses on promoting a diverse range of artists across various genres, including rock, pop, and electronic music. The label has signed several successful acts, such as Awolnation and The Aces, and aims to provide creative freedom to its artists. By leveraging the marketing power of Red Bull, the label helps its musicians reach wider audiences through innovative promotional strategies and live events.