Record label alliances are partnerships between two or more music labels that collaborate to promote and distribute artists' music. These alliances can help smaller labels gain access to larger distribution networks, marketing resources, and industry connections, ultimately benefiting the artists involved. Such collaborations often lead to shared resources, allowing labels to pool their expertise and finances for projects. This can result in joint marketing campaigns, co-releases, and even cross-promotion of artists, enhancing visibility and reach in the competitive music industry. Examples of these alliances can include partnerships between independent labels and major labels.