Rebound Rate refers to the percentage of visitors who return to a website after their initial visit. It is an important metric for assessing user engagement and the effectiveness of a website's content. A high rebound rate may indicate that users did not find what they were looking for, while a low rebound rate suggests that visitors are interested in exploring more. This metric is often analyzed alongside other statistics, such as bounce rate and session duration, to provide a comprehensive view of user behavior. Understanding Rebound Rate can help website owners improve their content and enhance the overall user experience.