Rebecca Bloomwood is a fictional character and the protagonist of the "Shopaholic" series written by Sophie Kinsella. She is a financial journalist living in London who struggles with compulsive shopping and debt. Despite her professional background, Rebecca often finds herself in humorous and challenging situations due to her shopping habits. Throughout the series, Rebecca navigates her relationships, career, and financial troubles, often learning valuable lessons about money management and self-acceptance. The character has become popular for her relatable struggles and comedic misadventures, making her a beloved figure in contemporary chick lit.