Reading is Fundamental (RIF) is a nonprofit organization dedicated to promoting literacy among children. Founded in 1966, RIF aims to provide access to books and encourage reading as a vital skill for personal and academic success. The organization offers various programs and resources to support families, educators, and communities in fostering a love for reading. RIF focuses on underserved children, ensuring they have the tools and opportunities to develop strong reading habits. Through book distributions, reading programs, and community partnerships, RIF works to create a culture of literacy that empowers children to thrive in school and beyond.