Reading promotion refers to activities and initiatives aimed at encouraging individuals, especially children and young adults, to read more frequently. This can include programs in schools, libraries, and community centers that provide access to books, host reading events, and offer incentives for reading. The goal is to foster a love for reading and improve literacy skills. Various organizations, such as libraries and schools, often collaborate to create reading challenges and book clubs. These efforts may also involve authors and illustrators who participate in events to engage readers. Overall, reading promotion plays a crucial role in enhancing literacy and lifelong learning.