Rational models are decision-making frameworks that emphasize logical reasoning and systematic analysis. They involve identifying a problem, gathering relevant information, generating alternatives, evaluating those alternatives, and selecting the most effective solution. This approach is often used in fields like business, economics, and public policy to ensure decisions are based on objective data rather than emotions or biases. These models assume that individuals have access to all necessary information and can process it without cognitive limitations. While rational models provide a structured way to make decisions, they may not always reflect real-world complexities, where uncertainty and incomplete information can influence outcomes.