Rational Choice is a theory in economics and social sciences that suggests individuals make decisions by weighing the costs and benefits of their options. People are seen as rational actors who aim to maximize their utility or satisfaction. For example, when deciding whether to buy a new smartphone, a person will consider factors like price, features, and personal needs before making a choice. This approach assumes that individuals have clear preferences and access to information, allowing them to make informed decisions. However, it also acknowledges that emotions and social influences can sometimes lead to choices that deviate from pure rationality, making human behavior more complex than the theory suggests.