Rapid Rewards is the loyalty program offered by Southwest Airlines. Members earn points for flights, hotel stays, car rentals, and other purchases, which can be redeemed for free flights and other rewards. The program has no blackout dates, allowing members to book flights when they want, as long as there are available seats. Members can achieve different tiers within the program, such as A-List and A-List Preferred, which offer additional benefits like priority boarding and bonus points. Rapid Rewards is designed to reward frequent travelers and enhance their overall travel experience with Southwest Airlines.