Rapid Application Development (RAD) is a software development methodology that emphasizes quick prototyping and iterative feedback from users. It aims to shorten the development cycle by using tools and techniques that allow developers to create functional applications rapidly. This approach often involves collaboration between developers and stakeholders to ensure that the final product meets user needs. In RAD, the focus is on building a working model of the application early in the process. This model is then refined through continuous user input, allowing for adjustments and improvements. By prioritizing speed and flexibility, RAD helps teams respond to changing requirements and deliver software more efficiently.