Rap-A-Lot is an American record label founded in 1986 by James Prince in Houston, Texas. The label is known for promoting Southern hip-hop and has played a significant role in the genre's development. It gained prominence in the 1990s with artists like Geto Boys and Scarface, who helped shape the sound and style of Southern rap. The label has a reputation for its raw and authentic approach to music, often addressing social issues and personal experiences. Over the years, Rap-A-Lot has expanded its roster, continuing to influence the hip-hop scene with new talent and innovative sounds.