Ralph Reed is an American political consultant and activist known for his work in the Republican Party. He gained prominence in the 1990s as the founder of the Christian Coalition, an organization that mobilized Christian voters to influence elections and policy. Reed has also served as a strategist for various political campaigns and has written extensively on political issues. In addition to his political work, Reed is the founder of Century Strategies, a consulting firm that focuses on grassroots mobilization and public relations. He has been involved in various media projects and is a frequent commentator on political matters, particularly those related to faith and conservatism.