"Rally for Rivers" is a campaign launched in India to raise awareness about the declining health of the country's rivers. It aims to mobilize public support and encourage government action to restore and protect these vital water sources. The initiative highlights the importance of rivers for ecosystems, agriculture, and communities. The campaign was initiated by Sadhguru, the founder of Isha Foundation, and emphasizes sustainable water management practices. It calls for policy changes and community involvement to ensure the long-term sustainability of rivers, which are crucial for the livelihoods of millions of people in India.